FAQ

About Yellow Sunshine

What is Yellow Sunshine?
Yellow Sunshine is a pioneering food brand committed to sustainability, health, and transparency. We produce innovative food products designed to be nutritious, which are clean, high in protein and delicious. What makes us different is our commitment to working directly with farmers and take the initiative to cultivate new lupins varieties and craft products without any compromise. We believe that only through this approach can we ensure and maintain 100% transparency across our entire value chain.

Why the name 'Yellow Sunshine'?
The name 'Yellow Sunshine' reflects our optimistic vision for a sustainable future and our focus on bright, natural and sun-grown ingredients that bring warmth and health to every meal. We aim to be a young, fresh and dynamic brand that is recognized by customers who value transparency and honesty over everything.

Who is behind Yellow Sunshine?
Yellow Sunshine is the brainchild of New Roots. A dedicated team of food scientists, agricultural experts, and passionate environmentalists. Each member is committed to transforming how we think about and consume food. We are a brand that is valuing quality, transparency and new ways of agricultural processes over profit.

Where is Yellow Sunshine produced?
Our products are crafted in our state-of-the-art facility without the needs of any fossil fuels, located in the heart of Switzerland, surrounded by the farms where some of our ingredients are sourced.

Our Ingredients

What is lupin, and why do you use it?
Lupin is a legume rich in protein and dietary fiber. It has 40% of protein and a We use it due to its low environmental impact, its ability to enrich soil, and its excellent nutritional profile which supports a healthy diet. Lupin has no cholesterol, no saturated fats and no lactose.
Where do lupins come from? Our lupins are sourced from regenerative farms in Switzerland and Germany, primarily from areas known for their fertile soil and sustainable farming practices. 

Why lupin?
Lupin is chosen for its versatility, nutritional benefits, and its role in promoting sustainable agriculture. It's a perfect fit for our mission to provide healthy, eco-friendly food options that are transparently grown by farmers. With its high protein content of about 40%, lupin is an attractive new ingredient for local farmers looking to transition away from animal farming. Lupin is also a great ingredient for crop cycle for farmers, since it brings back nitrogen into the soil, avoiding using chemical fertilizers to enrichen the soil.Lupin is a beneficial addition to crop rotation as it naturally restores nitrogen to the soil, thereby reducing the need for chemical fertilizers.

What are amino acids and why are they important?
Amino acids are organic compounds that combine to form proteins, which are essential for various bodily functions. They support muscle growth, energy production, and overall health. Our lupin-based products are rich in these vital nutrients and contain all essential amino acids.

Why organic?
We commit to organic ingredients to avoid the use of synthetic pesticides and fertilizers, ensuring that our products are natural and safe while also protecting the environment. 

Why fermented?
Fermentation enhances the digestibility, flavor, and nutritional value of foods. This process also naturally extends shelf life and enriches our products with beneficial probiotics. We think that food should be alive and fermented as nature has intended. This is the reason why all products from yellow sunshine are fermented and alive, which will be good for your gut.

Why high oleic sunflower oil?
High oleic sunflower oil is used in our products for its excellent stability and heart-healthy fats. It supports our commitment to high-quality, nutritious food without compromising on taste. High oleic sunflower oil is renowned for its stability and health benefits, making it a preferred choice in both kitchens and industries. This oil is rich in monounsaturated fats, primarily oleic acid, which constitutes over 80% of its composition, enhancing its resistance to oxidation and increasing shelf life. With a high smoke point, it is ideal for high-temperature cooking methods without altering the food's flavor and producing unwanted toxins. Additionally, its heart-healthy profile helps in reducing LDL cholesterol levels, thereby supporting cardiovascular health. Its neutral taste and versatile applications also make it a staple in producing various food products, including snacks and dressings.

Cooking & storing

How do I prepare it?
You can eat it raw in a salad as Feta or cheese cubes, in a sandwich or in an “egg” salad, fry it in the pan for a plant-based scrambled “eggs”, grill it as is or on skewers, cook it in a curry,  etc. Honestly, you can’t go wrong, so let your imagination roam wild! (Check out our Social Media pages for more recipes)

Can your products be frozen?
Indeed, the product can be frozen. It may lose a bit of its consistency, so its quality for raw consumption might diminish. However, when cooked, the quality should not change drastically.

How can I store it?
The product can be stored under cool conditions (+4°C to +7°C) when packed to its experimental shelf life. Once opened, we suggest using the product within 2-3 days. Please check the odor if you happen to have a product past its experimental shelf life and do not throw it away. Mostly, it lasts longer than anticipated.

Additional Information

Where can I purchase Yellow Sunshine products?
Our products are available online at Mr. Vegan and at selected retailers, health food stores. Since we are a new brand, we’d be really grateful if you talked about us to your favorite store! 

How can I learn more about your practices and get involved?
We love engaging with our community! Visit our website's blog for articles, join our newsletter for updates, and follow us on social media to get involved in events and discussions. You can also visit us anytime at the HQ of New Roots in Oberdiessbach to understand more about our brand and purpose and get to know our team and production processes.

New Roots AG
Burgdorfstrasse 36
3672 Oberdiessbach
info@newroots.ch

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A brand from new roots © 2025